Get Your AI Search Optimization Checklist

1 Technical SEO Excellence

• ☐ Audit and resolve crawl errors, broken links, and redirect chains
• ☐ Implement comprehensive schema markup (Organization, LocalBusiness, Hotel, etc.)
• ☐ Optimize Core Web Vitals and mobile performance scores
• ☐ Streamline site architecture for intuitive navigation
• ☐ Ensure HTTPS security and proper canonicalization

AI platforms prioritize technically sound sites that are easily crawlable and provide reliable data through structured markup.

2 Brand Identity & Positioning

• ☐ Define your unique value proposition with crystal clarity
• ☐ Establish consistent brand messaging across all digital touchpoints
• ☐ Identify and own your niche category descriptors
• ☐ Map your competitive differentiation points

AI search results favor brands that communicate a distinct identity. Vague positioning leads to invisibility.

3 AI-Optimized Content Structure

• ☐ Transform narrative prose into scannable, fact-rich sections
• ☐ Use descriptive headings that directly answer user questions
• ☐ Incorporate FAQ sections addressing common queries
• ☐ Include specific data points: numbers, dates, locations, amenities
• ☐ Create dedicated pages for key features and offerings
• ☐ Maintain content freshness with regular updates

AI can’t extract information from flowery descriptions. Structure content so machines can parse and summarize your key selling points.

4 Authority Building & Mentions

• ☐ Develop a proactive digital PR and media outreach strategy
• ☐ Secure features in industry publications and travel guides
• ☐ Participate in relevant roundups, lists, and buyer’s guides
• ☐ Build high-quality backlinks from authoritative domains
• ☐ Cultivate partnerships and collaborations that generate mentions

The more your brand appears across reputable sources, the more likely AI platforms will cite and recommend you.

5 Review & Reputation Management

• ☐ Actively manage Google Business Profile and other review platforms
• ☐ Encourage satisfied guests to leave detailed reviews
• ☐ Respond professionally to all reviews (positive and negative)
• ☐ Monitor sentiment trends and address recurring issues

AI platforms increasingly factor in review sentiment and volume when making recommendations.

6 Multi-Platform AI Visibility

• ☐ Test brand visibility across ChatGPT, Claude, Perplexity, and Gemini
• ☐ Track brand mentions, sentiment, and recommendation context
• ☐ Monitor competitor visibility and positioning
• ☐ Establish baseline metrics and track improvements over time

Use tools like Perplexity, Semrush, and custom prompts to systematically audit your AI search presence.

7 Visual & Media Optimization

• ☐ Optimize image alt text with descriptive, keyword-rich descriptions
• ☐ Compress images without sacrificing quality for faster load times
• ☐ Implement video content with accurate transcripts
• ☐ Use descriptive file names for all media assets