35 action points across seven strategy areas. Get the full checklist, plus our weekly AI visibility tips for luxury brands. Not sure where your brand currently stands? Start with an AI Visibility Snapshot.
Strategy Areas
Action Points
AI Platforms Covered
AI platforms only recommend what they can read. If your site has crawl errors, missing schema, or slow load times, you are invisible before the conversation even starts.
AI systems make judgment calls based on how clearly your brand is defined across the web. Vague positioning gets you excluded from the shortlist entirely.
The way your content is written for humans is rarely the way AI systems extract and cite it. This section covers the structural changes that make your pages citable.
AI recommendations are built on what the wider web says about you, not just what you say about yourself. This section covers how to build the third-party presence that AI systems trust.
Review sentiment and volume are increasingly factored into AI recommendations. This section covers how to actively manage the signals that influence whether AI platforms recommend you positively.
ChatGPT, Claude, Perplexity, and Gemini each retrieve information differently. This section covers how to test, track, and improve your visibility across all four.
Images, videos, and media files are often the most overlooked part of AI visibility. This section covers the quick wins that most brands miss entirely.
An AI search optimisation checklist is a structured list of actions that help a brand become more visible in AI-generated answers across platforms like ChatGPT, Claude, Perplexity, and Gemini. It covers technical, content, and authority signals that AI systems use when deciding which brands to recommend.
This checklist covers the four major AI search platforms: ChatGPT, Claude, Perplexity, and Gemini. While each platform has its own retrieval approach, the 35 action points address the signals that influence visibility across all four.
Traditional SEO optimises pages to rank in Google search results. AI search optimisation structures content so that AI systems can extract, cite, and recommend your brand in conversational responses. A strong SEO foundation helps, but it does not guarantee AI visibility on its own. Schema markup, factual specificity, and third-party mentions all carry additional weight in AI systems.
Run through the full checklist when you first audit your AI visibility, then revisit it quarterly. AI platforms update their models and retrieval methods regularly, so what works today may need adjusting in three to six months. Monthly spot-checks on your brand visibility across the four platforms will flag any changes between full audits.
Yes. The approach that works best for luxury brands separates content into two types: hero content, which stays narrative and brand-led, and utility content, which maintains brand voice but adds extractable structure. AI systems primarily cite the utility content, so your homepage and key brand pages are not affected. Read more in our guide on how to optimise hotel website content for AI.