When life gives you lemons…

Make Lemonade Fizz

Human-led thinking. AI-native execution.

Fizz is the execution layer where strategic authority becomes deployable systems – structured content, AI-native frameworks, and working prototypes that help brands become clearer, more citable, and more confidently recommended by AI systems.

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What Fizz Exists to Do

Fizz exists to operationalise strategic clarity in a world where AI systems increasingly decide what gets surfaced, trusted, and recommended. It turns insight into structure – without replacing human judgment or creative direction.

Many brands invest in content, campaigns, and platforms without knowing whether AI systems can interpret their authority at all. Fizz closes that gap – translating strategy into AI-readable signals while keeping decision-making firmly human.

Today, we combine cutting-edge AI technology with human creativity to deliver campaigns that don’t just reach audiences—they resonate, engage, and drive meaningful growth.

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Make Lemonade Fizz

Structure
Before Scale

AI systems reward clarity, consistency, and authority – not novelty. Fizz focuses on structuring what already exists so machines can understand and reference it accurately.

Visibility
With Intent

Fizz is measured by whether AI systems can confidently reference, summarise, and recommend your brand in relevant contexts.

Human Judgment Remains Central

Fizz works alongside leadership and brand teams to shape how authority is interpreted – deliberately, not reactively.

What Fizz Deploys

AI Citation & Authority Mapping

Analysis of how AI systems currently interpret your brand, competitors, and category – identifying gaps in authority, clarity, and citation-worthiness.

  • Automated competitor analysis
  • Consumer sentiment tracking
  • Trend identification and forecasting
  • Market opportunity mapping

AI-Native Content Structuring

Restructuring content so it can be parsed, summarised, and referenced accurately by AI systems – without changing brand voice.

  • Multi-channel adaptation
  • Content performance prediction
  • SEO optimization automation
  • A/B testing framework

Deployable AI Frameworks

Practical frameworks, prompts, and structures teams can use internally – not automation theatre.

  • Lead nurturing sequences
  • Campaign management automation
  • Reporting and analytics dashboards
  • Social media scheduling

Strategic Enablement

Advisory sessions that help leadership teams make informed decisions about AI visibility, governance, and risk.

  • Custom AI tool implementation
  • Team training workshops
  • Best practices development
  • Ongoing support and optimization

How Fizz Is Applied

Visibility & Authority Diagnosis

Understand how AI systems currently interpret your brand, content, and credibility signals.

Structural Deployment

Translate findings into structured content, frameworks, and systems teams can actually use.

Strategic Alignment

Align teams around how AI visibility works – without turning them into technologists.

Ongoing Calibration

Regular reviews ensure AI interpretation remains aligned as systems and categories evolve.

The Team Behind Fizz

Human-led strategy. AI-native execution.

Maria Sze

Brand Strategy & Authority

Maria works with brands to shape authority, positioning, and narrative clarity – ensuring meaning is preserved as discovery becomes algorithmic.

Once sceptical of AI, Maria is now an advocate for using it wisely. She believes its real value lies not in churning out generic solutions, but in managing back-office work and sharpening thinking—so that brand stories can be told with a truly human voice. Combining creativity, strategy and curiosity, she helps brands unlock growth while keeping an eye on the robots reshaping the industry.

Sara Lemos

AI Visibility & Systems

Sara translates how AI systems interpret authority into practical frameworks brands can control.

Her approach combines deep marketing skills with a keen understanding of cutting-edge AI tools and techniques. She believes that AI is not just a trend. It’s a fundamental shift in how businesses will run and save themselves money and time. She’s committed to empowering her clients to thrive in this new era.

Start With Visibility

A practical checklist to understand how AI systems interpret your brand – and where clarity is missing.

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Frequently Asked Questions

Will AI replace human thinking or creative judgment?

No. Fizz exists to protect human thinking. AI removes friction so strategy and creativity remain human-led.

How does Fizz protect brand voice and positioning?

Fizz strengthens clarity and consistency so AI systems can reference your brand without distortion.

Will our team need technical training?

No. Fizz is designed for leadership and brand teams, not engineers.

Does Fizz replace our existing workflows?

No. Fizz adapts to how teams already work – it makes strategy legible to AI without changing operations.

water droplets on glass surface

Ready to Add Some Fizz to Your Process?

Fizz is not a toolset. It is an execution framework for brands that need to remain legible to machines without diluting brand integrity.

Understand Your AI Visibility