Make Lemonade
Strategy and storytelling.
Data and human insight.
Make Lemonade was founded on a simple belief: luxury brands shouldn’t have to choose between brand integrity and algorithmic relevance. You should be able to have both.
Maria Sze
Brand authority and commercial strategy.
Maria helps premium brands define what makes them genuinely distinctive. With more than two decades of experience across leading agencies, she turns positioning, messaging and commercial ambition into strategies that stand out with both people and AI.
She ensures every AI visibility strategy starts with strong commercial foundations, helping brands communicate with clarity, build lasting authority and create stories worth recommending.
Sara Lemos
AI visibility and authority.
Sara helps brands become visible where traditional SEO ends: inside AI search. She turns the complexity of AI visibility into practical strategies, measurable authority and systems that marketing teams can actually use.
She leads the technical and strategic direction behind Make Lemonade’s AI visibility research, authority audits and proprietary frameworks, helping luxury brands earn citations, recommendations and trust across today’s leading AI platforms.
Kerry Smith
Editorial authority and storytelling.
Kerry Smith is an award-winning editor and journalist with more than 25 years’ experience shaping content for Britain’s leading newspapers, magazines and luxury brands. Formerly Editor-in-Chief of British Airways’ High Life and now its Consultant Content Director, she is also Travel Editor-at-Large at Country & Town House.
As Editorial Consultant to Make Lemonade, Kerry helps brands think like publishers, developing distinctive ideas, compelling stories and editorial strategies that build authority with both audiences and AI. Her experience spans brands including British Airways, Mandarin Oriental, Eurostar, Cathay Pacific and Iberia, alongside senior editorial roles at The Independent, Evening Standard, Marie Claire and Condé Nast Glamour.
Why we work together
No handoffs. No delays.
No dilution.
Most agency engagements suffer from the same problem: the person who sold the work isn’t the person doing it. The thinking gets lost in translation somewhere between the strategy meeting and the execution.
Together, we eliminate that gap. Strategy and execution, under one roof, moving at the pace the market demands.
“We don’t just optimise for search. We optimise for significance.”
Ready to talk?
Your reputation is your greatest asset.
Let’s make sure AI knows it.
Start with a call. Leave with clarity.