Make Lemonade
Strategy and storytelling.
Data and human insight.
Make Lemonade was founded on a simple belief: luxury brands shouldn’t have to choose between brand integrity and algorithmic relevance. You should be able to have both.
Maria Sze
Brand and commercial strategy.
Maria brings more than two decades of brand and commercial strategy across some of the world’s most respected agencies. She understands what CMOs actually need, and why agency work so often fails to deliver it.
She has spent her career at the intersection of luxury brand-building and business performance, working across hospitality, travel, retail and consumer goods. Her approach is direct, commercially grounded, and built around one question: what will actually move the dial for this brand?
LinkedInSara Lemos
AI strategy and digital intelligence.
Sara operates where most marketers are still finding their feet: turning AI complexity into practical tools, working systems and deployable solutions that teams can actually use.
She leads the technical and strategic layer of everything Make Lemonade does, from AI visibility audits and signal analysis to the frameworks that underpin our client work. Her instinct is always to simplify: to take something that feels complicated and make it feel obvious.
LinkedIn
Why we work together
No handoffs. No delays.
No dilution.
Most agency engagements suffer from the same problem: the person who sold the work isn’t the person doing it. The thinking gets lost in translation somewhere between the strategy meeting and the execution.
Together, we eliminate that gap. Strategy and execution, under one roof, moving at the pace the market demands.
“We don’t just optimise for search. We optimise for significance.”
Ready to talk?
Your reputation is your greatest asset.
Let’s make sure AI knows it.
Start with a call. Leave with clarity.