Make Lemonade · Free Tool
Is your site visible to AI search?
Run a free AI visibility audit for luxury travel brands and find out how your site scores across ChatGPT, Google AI Overviews, Perplexity and Gemini — or where it is being skipped.
Free. No credit card. Results in about 60 seconds.
What this means for your brand
AI visibility for luxury travel brands starts with being found.
When someone types “best boutique hotel in Florence” or “where to stay in Venice for a romantic weekend” into ChatGPT or Google AI Overviews, they get a curated answer, not a list of links. The brands that appear in that answer were not chosen by a paid placement. They were chosen because their websites gave AI enough signals to trust them.
The shift
Search used to send people to your website. AI sends them to your competitors.
Google AI Overviews, ChatGPT, Perplexity and Gemini now answer travel questions directly. If your brand is not cited in those answers, you are invisible to guests and travellers at the exact moment they are deciding where to go and who to book with.
What AI visibility means
AI visibility luxury travel optimisation is not about keywords. It is about trust signals AI systems can read.
AI search engines decide who to recommend based on eight measurable factors: whether AI crawlers can access your site, how well your content answers specific questions, how authoritative your brand appears across the web, whether your structured data is current and correctly implemented, how strong your brand entity is in places like Wikidata and Google’s Knowledge Graph, how fresh your content is, how much topical depth you have on key subjects, and whether your content is formatted in a way that can be cited. Each of these is scored in the free AI visibility audit for luxury travel above.
What a low score means in practice
Most luxury travel brands score below 50.
AI Crawler Access
Your robots.txt may be blocking the AI systems you want to appear in.
Many luxury travel websites have robots.txt files that were configured before AI search existed. GPTBot, ClaudeBot and PerplexityBot are blocked by default on a surprising number of properties. If these crawlers cannot read your site, you cannot appear in their answers. This is one of the fastest fixes available and one of the most commonly missed.
Answer-Ready Content
Beautiful imagery does not get you cited. Specific answers do.
Luxury travel websites are frequently built for visual impact rather than information architecture. AI systems need direct answers to specific questions: what makes this brand different, what is the experience concept, what does a booking include, who is this for. Copy that describes atmosphere rarely gets cited. Copy that answers questions does.
Brand Entity Strength
If AI does not know your brand exists as an entity, it cannot recommend you.
AI systems draw on knowledge graphs, not just web pages. A brand with a Wikidata entry, consistent mentions in trusted travel publications and a verified Google Business Profile is treated as a known entity. One without these signals is treated as an unknown source. The gap in recommendation rates between these two cases is significant. Read more about how we build brand entity strength.
How Make Lemonade works
We turn your AI visibility score into a strategy.
Make Lemonade is a specialist AI search optimisation consultancy working exclusively with luxury hospitality and travel brands. We know this sector and we know what AI systems are looking for in it.
Step 1
Full AI Visibility Audit for Luxury Travel
We go deeper than the free check above. A full audit covers your website, your competitive set, which AI platforms are currently citing your category, and which publications are carrying the most weight in AI answers for your destination and type of property.
Step 2
Prioritised Roadmap
Not everything in your score matters equally. We identify the three to five changes that will move your visibility the most: whether that is a technical fix, a content restructure, a schema implementation or a brand entity build. You get a clear, sequenced plan your team can act on.
Step 3
Ongoing Intelligence
AI search is changing fast. Our Signal Noir platform tracks which publications are being cited by AI for luxury travel queries each month, so your PR and content strategy stays aligned with where AI attention is moving, not where it was six months ago. We also work directly with publishers who want to understand their own AI citation performance.
Common questions
What people ask us about AI visibility.
How is AI visibility different from SEO?
Traditional SEO gets your website to rank in a list of links. AI visibility determines whether AI systems include your brand in a direct answer. The two overlap but they require different signals. A site can rank well on Google and still score poorly for AI visibility in luxury travel, particularly if it blocks AI crawlers or lacks the entity signals that knowledge graphs rely on.
How accurate is the free AI visibility check?
The free AI visibility audit for luxury travel brands uses AI-powered web research to assess publicly available signals across the eight dimensions. It is directionally accurate and will identify your main gaps, but it is not a technical crawl. A full audit from Make Lemonade goes deeper into your site architecture, content structure, competitive context and the specific publications AI is currently using to answer questions about your type of property. See what a full audit includes.
Which AI platforms does this cover?
The check scores your AI visibility across Google AI Overviews, ChatGPT and SearchGPT, Perplexity, Claude and Gemini. These are the five platforms currently driving measurable referral and discovery behaviour in luxury travel. Each has different weighting for different signals, which is why a single score across all five is more useful than optimising for one platform alone.
How long does it take to improve a score?
Technical fixes such as crawler access and schema markup can be implemented in days and tend to show results within four to six weeks as AI systems re-index. Content restructuring and brand entity building take longer, typically three to six months for meaningful movement. The roadmap we produce prioritises quick wins alongside longer-term structural improvements.
Do you work with hotel groups or individual properties?
Both. We work with individual luxury properties, boutique collections and larger hotel groups. We also partner with PR and communications agencies who want to add AI visibility to their client offer. If you are unsure which model fits your situation, the conversation costs nothing.
Start here
Find out where you stand.
Run the free AI visibility audit above, see your score, then book a call if you want to understand what it means and what to do about it. No pressure. No pitch deck. Just a conversation with someone who knows luxury travel and AI search.