Make Lemonade · For Publishers
Your content is powering AI answers. Are you getting credit for it?
AI platforms cite editorial content millions of times a day. Most publishers have no visibility when it happens, whether they are being credited, or what it is worth.
Every time an AI platform recommends a hotel, suggests a destination, or backs up an answer with a trusted source, it is drawing on editorial content. Often, it’s your content. Whether that citation is credited to your title, how often it happens, and what commercial value it represents, most publishers currently have no way of knowing.
We work with publishers in four focussed ways.
1 — Find out where you actually stand
A Publication Citation Audit. Are you being cited? Are you being credited?
A clear, data-led view of how your title is performing across the four major AI platforms: ChatGPT, Claude, Perplexity, and Gemini. We test how often you are cited across relevant queries, map where you are appearing and where you are not, and benchmark your position against comparable titles in your sector.
High circulation does not guarantee citation. Strong domain authority does not guarantee it either. What drives it is something different, and now measurable.
2 — Fix the signals AI cannot see
An Attribution Signal Review. AI does not read mastheads.
AI reads structure, topics and entities — not editorial pedigree. A title can have thirty years of authoritative journalism and still be invisible in AI responses because the signals are not there.
We review the technical and content factors that affect how AI platforms interpret and cite your work, and give you a prioritised set of recommendations. No jargon. No full rebuild. Just the changes that move the needle.
3 — Get ahead of what is coming
Understanding the commercial opportunity in AI. Commercial models are already taking shape.
Platforms are beginning to introduce sponsored placements inside AI responses. The credibility behind those placements comes from trusted editorial sources — like yours. Publishers who can demonstrate their authority with data will be in a fundamentally stronger position when those conversations happen with brands and platforms.
We help you understand what you have and how to make the case for it.
4 — Build it into the business
An AI Authority Integration. Not a report. A working partnership.
The first three services deliver findings to you. This one works with you. We sit alongside your commercial, editorial, and advertising teams to translate AI citation authority into live business strategy: new product thinking, rate card development, media kit repositioning, and the vocabulary your sales team needs to have these conversations with brand partners.
AI authority is not just a technical problem. For publishers, it is a commercial transformation. We bring the framework, the data, and the consulting relationship to make that transition.
The research behind this work
“The programmatic advertising market took a decade to settle into structures that were largely unfavourable to publishers. The conditions for AI attribution are forming right now. The titles that understand what is happening at a data level are the ones best placed to shape what comes next.”
In June 2026, Make Lemonade and Spotlight Communications published Invisible or Influential?, a study analysing how 30 leading luxury travel and lifestyle publications surface across ChatGPT, Claude, Gemini and Perplexity. The findings are directly relevant to every publisher in the luxury travel space.
262 vs 156
AI citations generated by commercial blogs and specialist sites versus premium editorial publications across all four platforms. This is not a quality gap. It is a structure gap.
Zero.
AI citations generated by sponsored content, advertorial and brand-authored copy across every publication audited. AI cites editorial authority. It does not cite commercial content.
4 platforms.
4 different results.
ChatGPT, Perplexity, Claude and Gemini each surface different publications for the same query. Your citation position on one platform tells you nothing about your position on the others.
Let’s talk
Start with a conversation.
Whether you want to understand your current citation position, fix what AI cannot see, or prepare for the commercial discussions coming next, we are happy to start with an honest conversation about where to begin.