Make Lemonade
Sara Lemos
Making brands visible to AI.
Helping luxury brands become visible, trusted and recommended by AI.
AI Visibility & Authority
Helping brands earn AI recommendations.
Sara Lemos is Co-founder of Make Lemonade, leading AI visibility strategy, research and technical architecture. She helps luxury hospitality and travel brands understand how AI platforms discover, interpret and recommend businesses, translating complex AI search into practical commercial strategies.
With more than 20 years’ experience in digital strategy, SEO and marketing leadership, Sara combines technical expertise with commercial thinking to help brands build lasting authority across both traditional search and today’s leading AI platforms.
LinkedIn ProfileWhere Sara focuses her work.
01
AI Visibility Strategy
Helping brands understand how AI platforms discover, interpret and recommend businesses, turning complex AI search into practical commercial strategies.
02
AI Authority Research
Researching the signals, publications and content that influence AI recommendations, helping brands build lasting authority rather than short-term visibility.
03
Technical SEO & AI Search
Bridging technical SEO with AI search, ensuring websites are structured so both search engines and AI platforms can accurately understand and recommend a brand.
04
Digital Strategy
More than 20 years of digital leadership across luxury hospitality, travel and premium consumer brands, connecting technical expertise with commercial outcomes.
05
Measurement & Insights
Developing frameworks and reporting that measure AI visibility, brand authority and competitive performance, turning data into clear strategic decisions.
06
AI Workflows & Automation
Designing practical AI workflows and automation that help agencies and marketing teams work more efficiently without compromising quality or creativity.
PERSPECTIVE
AI is changing search. Not the fundamentals.
AI has transformed how people discover brands, but it hasn’t changed what makes a brand worth recommending. Clear positioning, trusted information and genuine authority matter more than ever.
Over two decades in digital strategy, Sara has worked across agency leadership and in-house marketing, helping global brands navigate every major shift in search, from SEO and social media to today’s AI platforms. That experience shapes a practical approach focused on business outcomes rather than hype.
Today, Make Lemonade brings those lessons together, helping luxury brands understand how AI sees them, where authority is being built or lost, and what it takes to become consistently recommended.
Selected articles by Sara.
WORK WITH SARA
Find out how AI sees your brand.
Start with an AI Visibility Snapshot. A clear picture of how AI platforms understand, describe and recommend your brand, and where you can strengthen your authority.