Specialist Services
Going Deeper
Three specialist services for luxury hospitality and travel brands
with a specific problem to solve.
When the stack is not what you need
For brands that need a specific answer.
The visibility stack (Snapshot, Roadmap, Programme) is built for brands working through AI visibility as an ongoing strategic question. Sometimes the question is more specific.
A brand discovers AI is telling the wrong story. An agency wants to pressure-test how its pitching aligns with what AI systems actually cite. A publisher wants to know how it ranks among the publications AI uses as authority sources. These are different problems with different answers.
Each of these services is built around a single, focused question. You commission it because you already know the question. You leave with the answer.
The three services
Pick the one that fits.
Each service is scoped, priced, and delivered as a fixed engagement. No retainer required.
Partnership Service · with Spotlight Communications
The Full Story
AI Brand Accuracy and Reputation Repair
When AI systems are telling the wrong story about your brand: outdated information, incorrect details, partnerships that no longer exist, properties referenced as they were under previous ownership. The Full Story traces misinformation back to its source, corrects it across owned, earned and open-knowledge platforms, and builds a forward-facing PR strategy designed to be cited by AI systems. Delivered jointly with Spotlight Communications.
Explore The Full Story →Fixed-Scope Audit
PR Pitch Audit
Editorial Pitch Alignment Audit
A pressure-test of your current PR pitching against the four dimensions AI search engines now use to decide which luxury hotels and travel brands to recommend: exclusivity, story depth, format, and audience match. We score your recent briefs against the criteria AI systems actually reward, and tell you where to refocus. Used by brand teams evaluating their PR programme and by PR agencies sharpening their own approach.
Explore the PR Pitch Audit →Proprietary Intelligence Platform
Signal Noir
Publication Authority Intelligence
Which publications are AI systems actually citing when they recommend luxury hotels and travel experiences? Signal Noir is our proprietary AI citation intelligence platform. It maps the publication universe AI uses as authority sources, scores each title on freshness, depth, structure and citation rate, and shows brands and agencies where to focus their editorial effort. The intelligence underpinning every Make Lemonade engagement, also available as a standalone deliverable.
Explore Signal Noir →Match your situation
Which service is right for you?
If you are…
A luxury hotel or hospitality group discovering AI is wrong about your brand
Maybe ChatGPT recommends a restaurant that closed two years ago. Maybe Perplexity describes a partnership that no longer exists. Maybe an AI assistant cites your previous ownership.
The Full StoryIf you are…
A marketing lead or PR agency wanting to know if your pitching works for AI
You are placing coverage, but you do not know whether the pieces you are landing are the kind AI systems will actually cite. You need to know what to change.
PR Pitch AuditIf you are…
A brand or agency wanting to know which publications AI actually cites
You have budget to invest in editorial coverage. You want to know which titles AI systems treat as authority sources for luxury travel and hospitality, and where your effort will compound.
Signal NoirHow they relate to the stack
Specialist services and the visibility stack work together.
These services are designed to stand alone. You can commission The Full Story without ever doing a Snapshot. You can run a PR Pitch Audit without the Roadmap. You can buy a Signal Noir report as a one-off.
They also slot naturally alongside the visibility stack. The Full Story is often commissioned after a Snapshot reveals an accuracy problem. The PR Pitch Audit complements the Roadmap when PR is a major workstream. Signal Noir underpins every Programme engagement and is the intelligence layer beneath everything else we do.
If you are not sure whether you need a specialist service or the full stack, we will tell you honestly. Sometimes a brand thinks it needs The Full Story when actually a Snapshot would do the job. Sometimes a brand commissions a PR Pitch Audit and quickly realises it needs the Roadmap underneath it. Either way, we point you to what actually fits.
The specialist services are tools. The stack is a programme. Knowing which you need is half the work.
Questions
FAQs about specialist services for luxury hospitality
Can I commission a specialist service without doing the visibility stack?
Yes. Each of the three specialist services is designed to stand alone. The Full Story, PR Pitch Audit, and Signal Noir are all fixed-scope engagements with clear deliverables. You do not need a Snapshot, Roadmap or Programme in place to commission any of them.
What makes these specialist rather than core?
The visibility stack addresses AI visibility as an ongoing strategic question for the whole brand. Specialist services address a single, focused question (an accuracy problem, a PR effectiveness question, a publication authority question). They are designed to be commissioned, delivered, and closed.
The Full Story involves Spotlight Communications. Can I commission it through Make Lemonade alone?
No. The Full Story is a partnership service that depends on Spotlight’s media relationships for the editorial correction work. The technical and digital brand intelligence side is Make Lemonade’s. Both organisations are involved in every engagement. More on the partnership here.
Is the PR Pitch Audit only for PR agencies?
No. The audit is commissioned by both brands (evaluating their PR effectiveness against AI search criteria) and PR agencies (pressure-testing their own approach or proving methodology to clients). The deliverable is the same in both cases. Only the lens shifts.
Is Signal Noir available as software, or only as a delivered report?
Currently, Signal Noir is delivered as a bespoke intelligence report produced by us using the platform. We are not yet offering it as self-service software. If you want ongoing intelligence rather than a one-off report, Signal Noir is included as part of every Programme engagement.
How is pricing structured for specialist services?
The PR Pitch Audit is a fixed-fee engagement. The Full Story is priced on application following an initial AI citation audit. Signal Noir reports are scoped to the brand or category and priced accordingly. We will give you a clear number once we understand what you need.
Further reading
More from The Squeeze.
Industry Context
AI Visibility for Luxury Travel Brands
AI visibility is a genuine competitive advantage for luxury travel brands, reshaping how high-net-worth clients discover, evaluate, and choose where to go.
Read article →Strategic Background
How to Improve Visibility in AI Search Results for Luxury Travel and Hospitality Brands
Luxury travel has always been shaped by reputation. The right editorial feature, the right travel advisor relationship, the right placement. AI search shifts that landscape.
Read article →Publisher Economics
The Invisible Debt: AI Is Built on Media. Who Gets Paid?
Every time an AI platform answers a question, it draws on the work of publishers and media brands. The commercial relationship is still being defined.
Read article →Not sure which fits?
Tell us what you are trying to solve.
A short conversation is usually enough to know which service fits. If it turns out you actually need the full visibility stack, we will tell you that too.