Your AI Strategy Is Only as Good
as What You Build With It
Make Lemonade Fizz builds the AI tools, content systems, and automations that turn strategy into something that actually works.
Our AI & automation layer
What Is Make Lemonade Fizz?
Make Lemonade is a consultancy that helps brands remain visible and credible in an AI-mediated world. Where ChatGPT, Perplexity, and similar platforms increasingly decide which brands get recommended and which get ignored.
Fizz is the part of Make Lemonade that builds things.
Once a brand understands what needs to change (whether it’s their content structure, their data, or their internal systems), someone has to actually change it. That’s what Fizz does. We take strategy off the page and turn it into working tools and systems.
WHAT WE BUILD
Three Things We Do Really Well
Custom AI Tools
Bespoke AI tools built around your data and workflows — from knowledge assistants to intelligent query interfaces your team uses daily.
AI-Native Content
Restructured content and data that AI platforms can actually read, interpret, and cite — so your brand gets recommended, not ignored.
Workflow Automation
Systems that replace hours of manual work with a single click — reporting, document generation, data collation, done automatically.
WORK IN PRACTICE
What This Looks Like
Case Study — AI Knowledge Tool
A Smarter Way to Query Client Coverage
| Problem | A luxury travel PR agency was spending hours manually searching through coverage across multiple client accounts — switching between documents, spreadsheets, and inboxes to answer basic questions. |
| What we built | A custom AI tool built on ChatGPT, trained on the agency’s own client data. The team can ask it questions in plain language — which publications covered a property, what angles journalists took, how a client’s coverage has shifted over time — and get answers in seconds. |
| Result | What previously took an hour of manual searching now takes seconds. The tool is now part of the team’s standard daily workflow — used for client briefings, new business prep, and coverage analysis. |
Case Study — Report Automation
Client Reports That Write Themselves
| Problem | A luxury travel PR agency was spending significant time every month building client reports manually — pulling data, formatting documents, and assembling coverage summaries across multiple accounts and property portfolios. |
| What we built | An automated report generation system connected to the agency’s Google Sheets data. With a single click it produces fully formatted Word documents and PowerPoint presentations — templated per client, covering all their properties, ready to send. |
| Result | Reporting that used to take hours now takes seconds. Output is consistent across every client account, and the team has reclaimed significant time each reporting cycle — redirected from document production into client strategy. |
