Make Lemonade helps small and growing brands punch above their weight. The focus is on brand strategy, marketing communications, and storytelling that feels human, credible, and commercially sharp. By working with proven freelance talent rather than a traditional agency structure, full-service expertise is delivered without unnecessary overheads.

Instead of fixed teams and inflated costs, Make Lemonade harnesses the freelance economy – working with senior, specialist talent tailored to each project. This approach keeps things flexible, efficient, and high-quality, while maintaining big-brand thinking for smaller brands that need to move smartly.

Make Lemonade Fizz is the innovation layer of the business. It integrates AI in practical, supportive ways to speed up research, streamline workflows, and sharpen outputs – without replacing human creativity. Not every project needs Fizz, but when efficiency, scale, or optimisation matters, it adds real value.

No. Storytelling, brand voice, and creative judgment always remain human-led. AI is used to support the work behind the scenes – such as research, drafting, optimisation, and automation – freeing up more time to focus on ideas, narrative, and strategy that actually connect with people.

Make Lemonade works best with ambitious small brands, founders, and teams who want high-quality thinking without agency bloat. It’s ideal for those who value strong relationships, clear strategy, and storytelling that feels authentic – while still benefiting from modern tools that make the work faster and more effective.