AI Visibility · Luxury Hospitality & Travel
Your brand is beautiful.
But can AI find it?
We make your brand as discoverable to algorithms as it is desirable to guests.
The problem we solve
For decades, luxury brands earned their place in the world through the right editorial, the right relationships, the right reputation. Beautifully crafted stories, placed in the right publications, read by the right people.
That world still exists. But something has been quietly added to it.
Before your guests decide, many of them now ask AI. Not just one platform, but a growing ecosystem of systems shaping discovery in real time. They type a question and an algorithm decides whose name comes up.
“The danger isn’t that you’re invisible. It’s that you assume you’re still visible when, algorithmically, you no longer are.”
Most luxury brands are still optimising for the world as it was. Make Lemonade exists to help you thrive in the world as it is, and as it continues to evolve.
Ultra-high-net-worth and affluent travellers are shifting quickly: 42% of high-income leisure travellers were already using AI for trip design by mid-2025 — not just to search, but to curate highly personalised experiences in an instant.
Where would you like to start?
Every client journey begins with the same question:
how does AI currently see my brand?
The answer is often surprising and always useful. Because in a landscape that is constantly shifting, visibility isn’t something you achieve once. It’s something you maintain.
Step 1
AI Visibility Snapshot
A clear view of how your brand is currently being seen, interpreted and surfaced across the AI platforms shaping discovery today. No jargon. No obligation to go further.
Start hereStep 2
AI Visibility Roadmap
Insight becomes action. A clear, prioritised plan grounded in what actually drives visibility in AI-led discovery — not theory, not trend.
Learn moreStep 3
AI Visibility Programme
The Roadmap is the plan. The Programme is where visibility becomes resilience — implemented, monitored and refined as the landscape shifts.
Learn moreWhat we do
We don’t replace your PR or your agency.
We make everything they do work harder.
We sit at the intersection of strategy and storytelling, brand instinct and AI intelligence. We don’t replace your PR, your creative team, or your agency. We make everything they do work harder, by ensuring it’s seen, understood, and surfaced by the systems that now shape discovery.
Make Lemonade Fizz is the innovation layer within Make Lemonade, designed to integrate AI in smart, supportive ways — making the work faster, sharper and more effective, while keeping storytelling firmly human.
“This isn’t technical. It isn’t a bolt-on. And it isn’t one-and-done.”
The landscape is shifting constantly — new platforms, changing signals, evolving sources of authority. We ensure your brand keeps pace, stays visible, and continues to earn its relevance over time.
For agencies
Be the agency that brings this to the table.
AI search is already changing how your clients’ campaigns perform. The question isn’t whether your agency needs to understand it — it’s whether you’ll lead the conversation or be led by it.
Find out how“The agencies winning new business right now walked into the room already talking about AI. The ones who didn’t are still explaining why it matters.”
From “Invisible or Influential?”
What Luxury Hospitality Leaders Told Us
“The value of the audit was in its objectivity and usability. It didn’t try to ‘sell’ AI to a digitally mature team — instead it surfaced blind spots in topic coverage and AI discovery with clear evidence and sensible recommendations. It’s a piece of work we can genuinely build from.”
“What I valued most was how the audit prompted better questions internally. It didn’t just highlight gaps — it explained why they exist and what to prioritise first. That clarity made the next steps around content restructuring and authority-building feel manageable rather than daunting.”
“The initial benchmarking report on Mas d’en Bruno was genuinely eye-opening. It clearly showed how even a highly awarded property can remain vulnerable in AI-driven discovery. The value was immediate, which is why we commissioned a second report for another group hotel.”
Free research
The New Rules of Visibility
In partnership with Spotlight Communications, Make Lemonade analysed how luxury and hospitality brands appear in AI search and why so many quietly disappear. Download the whitepaper free.
Download the WhitepaperStart With Visibility
Download Your Free AI Search Checklist
35 actionable steps to improve your visibility on ChatGPT, Claude, Perplexity and other LLMs.
Brands and agencies
Already applying our AI visibility approach
Ready to talk?
Your reputation is your greatest asset.
Let’s make sure AI knows it.
“We don’t just optimise for search. We optimise for significance.”
Whether you’re a brand questioning your AI visibility, or a PR agency looking for a partner who can bring this capability to your clients — we’d love to have a conversation.
Start with a call. Leave with clarity.
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