Privacy Policy

Last updated: April 2026

Make Lemonade (“we”, “us”, “our”) is committed to protecting your personal data and your right to privacy. This policy explains what information we collect, how we use it, and your rights in relation to it.

Who we are

Make Lemonade is a boutique AI search optimisation consultancy specialising in luxury hospitality and travel, registered in the United Kingdom. Our website is make-lemonade.co.uk.

For any privacy-related questions, contact us at: hello@make-lemonade.co.uk

What data we collect

We may collect the following personal data when you interact with our website or services:

  • Name and email address (when you submit an enquiry or sign up for updates)
  • Company name and job title
  • Information you voluntarily provide in messages or forms
  • Technical data including IP address, browser type, and pages visited (via cookies and analytics tools)

How we use your data

We use your data to respond to enquiries, deliver our services, send relevant updates or resources (where you have given consent), and improve our website and user experience. We do not sell your personal data to third parties.

Legal basis for processing

We process your data on the basis of your consent, the performance of a contract, or our legitimate interests in operating and improving our business, where those interests are not overridden by your rights.

Data sharing

We may share your data with trusted third-party service providers who support our operations (such as email platforms or CRM tools), all of whom are required to handle your data securely and in accordance with applicable law. We do not share your data with any other third parties without your consent.

Data retention

We retain your personal data only for as long as necessary to fulfil the purposes it was collected for, or as required by law.

Cookies

Our website uses cookies to understand how visitors use the site and to improve your experience. You can control cookie settings through your browser. A full cookie notice is available on our website.

Your rights

Under UK GDPR, you have the right to access, correct, or delete your personal data; object to or restrict how we process it; and withdraw consent at any time. To exercise any of these rights, contact us at hello@make-lemonade.co.uk. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.

Changes to this policy

We may update this policy from time to time. The most current version will always be available on our website.