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Leave with clarity.

What does Make Lemonade actually do?

We help luxury hospitality and travel brands understand how AI systems interpret their authority, relevance and credibility — and translate that understanding into practical action. We audit where you stand, build a plan to move forward, and work alongside your existing team to implement it.

How is this different from SEO?

SEO optimises for search engine rankings. AI visibility optimises for how AI systems understand and recommend your brand. The signals are different, the sources that matter are different, and the strategy is different. Many brands with strong SEO are still invisible to AI — and vice versa.

Do I need to replace my current PR or agency?

No. We work alongside your existing team. We make everything they do work harder by ensuring it’s seen and understood by the systems that now shape discovery. There are no conflicts, no duplicated effort, and no complicated handoffs.

Where should I start?

The AI Visibility Snapshot is the right starting point for almost everyone. It takes a matter of days, gives you a clear picture of where you stand, and carries no obligation to go further. Many clients find it changes how they think about their entire PR and content strategy.

Who is Make Lemonade best suited for?

Luxury hospitality and travel brands who want to remain visible, credible and commercially relevant as AI changes how guests and clients discover and choose. And PR and communications agencies who want to bring this capability to their clients.