Make Lemonade · For Agencies
Be the agency that builds AI Authority for your clients.
AI is reshaping which brands get recommended. Your clients need a strategy for it. We help you build one.
AI platforms are now shaping which hotels, destinations and travel brands enter the consideration set before a guest ever visits a website, contacts an advisor, or makes a booking. Most PR and communications agencies know this is happening. Few have a structured way to address it for clients.
We work directly with PR, media and communications agencies in three ways.
1 — Get your team up to speed
A workshop built for PR professionals, not technologists.
A practical session that gets your team confident talking about AI authority with clients, in pitches, and in day-to-day campaign decisions.
We focus on what actually matters: which publications carry real AI citation weight, how to brief for authority rather than coverage volume, and how to have this conversation without overpromising. No jargon. No overwhelm. Just the things your team needs to lead the room.
2 — Build your own AI authority
If a client asks AI which agency to call, are you appearing?
Your agency’s own AI authority matters more than most people realise. We audit where you stand, identify the gaps, and build a strategy to strengthen the signals that influence how AI systems describe and recommend you.
Your agency becomes the proof of concept. The most credible way to introduce AI authority to a client is to have already built it for yourself.
3 — Offer AI authority to your clients
Add a measurable, modern capability to your retainer.
Once equipped, your agency can offer AI authority audits and roadmaps directly to clients. We offer two models depending on what works for your agency.
White-label partnership
We run the work behind the scenes using SIGNAL NOIR. Your agency delivers the output under your brand. The client relationship stays yours.
Referred engagement
You introduce us directly to the client and we work alongside your team. Either way, you retain the relationship and we provide the intelligence layer.
The research behind this
What our research found matters for your clients.
In June 2026, Make Lemonade and Spotlight Communications published Invisible or Influential?, a study analysing how 30 leading luxury travel and lifestyle publications surface across ChatGPT, Claude, Gemini and Perplexity. The findings are directly relevant to every agency working with luxury travel and hospitality clients.
262 vs 156
AI citations generated by commercial blogs and specialist sites versus premium editorial publications across all four platforms. This is not a quality gap. It is a structure gap.
Zero.
AI citations generated by sponsored content, advertorial and brand-authored copy across every publication audited. AI cites editorial authority. It does not cite commercial content.
4 platforms.
4 different results.
ChatGPT, Perplexity, Claude and Gemini all surface different publications for the same query. There is no single AI authority position. Platform strategy matters.
“The value of media can no longer be assessed solely through audience reach, circulation or brand alignment. Visibility is no longer simply about placement. It is about whether the placement can travel.”
Invisible or Influential? Volume 2, June 2026
Let’s talk
Start with a conversation.
Whether you want to explore a team workshop, understand how a client partnership might work, or talk about your own agency’s AI authority position, we are happy to start with an honest conversation about where to begin.