Make Lemonade
What We Do
AI visibility strategy for luxury hospitality and travel brands
and the agencies that work with them.
The shift that changed everything
Discovery used to be earned.
Now it’s also algorithmic.
For luxury brands, visibility has always been about trust. The right placement, the right publication, the right relationship. That world still exists, and it still matters. But alongside it, a new layer of discovery has emerged.
AI systems (like ChatGPT, Perplexity, Claude, Gemini) are increasingly the first place people go when they’re researching where to stay, which agency to brief, or which brand to trust. These systems don’t browse. They synthesise. And they make decisions about credibility before a human ever arrives at your website.
Make Lemonade exists to ensure your brand remains visible, credible and commercially relevant in both worlds – not just the one you’ve already mastered.
How we work
We don’t replace your existing team.
We ensure everything they do is seen and understood by the systems that now shape discovery.
Your PR agency, your content team, your SEO partners – they’re doing good work. We ensure that work is being seen and understood by the systems that now sit between your brand and your next guest or client.
We audit
How AI currently sees your brand
We assess where you appear, where you don’t, and what’s influencing the gap across the major AI platforms shaping discovery in your sector.
We plan
A prioritised path to better visibility
We translate audit findings into a clear action plan, specific to your brand, your competitive set, and the media relationships that carry the most weight with AI systems.
We build
Ongoing AI visibility alongside your team
For clients who want continuous support, we work as an embedded partner, monitoring, refining, and ensuring your strategy reflects what’s actually working as the landscape shifts.
Our services
Three ways to work with us.
Start wherever makes sense.
Step 1
AI Visibility Snapshot
A clear, honest picture of how your brand appears across AI platforms; where you’re referenced, where you’re absent, and where competitors are gaining ground. Delivered as a plain-language report, not a technical data dump.
Find out more →Step 2
AI Visibility Roadmap
A prioritised action plan that translates your Snapshot findings into concrete next steps; what to create, what to adjust, which media relationships to prioritise, and where your budget will work hardest.
Find out more →Step 3
AI Visibility Programme
Six months of implementation, monitoring and refinement; working alongside your existing PR, SEO and media partners to ensure your strategy always reflects what’s working now, not what worked when we started.
Find out more →For agencies
We also work directly with PR and communications agencies.
We work with PR and communications agencies in three distinct ways; from team workshops to white-label client services. The client relationship always stays yours.
Ready to start?
Not sure where to begin?
Start with the Snapshot.
Every client journey begins in the same place. A clear picture of where you stand, delivered in a matter of days. No obligation to go further.