Make Lemonade
Sara Lemos
Co-founder, Make Lemonade
AI strategy, digital intelligence, and AI visibility for luxury brands.
AI Strategy and Digital Intelligence
20 years of digital strategy. Now applied to AI.
Sara Lemos is co-founder of Make Lemonade and leads the AI strategy, technical architecture, and digital intelligence layer of the business. She specialises in AI visibility for luxury hospitality and travel brands, helping properties and the agencies that represent them appear in AI-generated recommendations across ChatGPT, Claude, Perplexity, and Gemini.
With over 20 years of experience across agency and client-side digital marketing, Sara has led digital strategy for brands including Michelin, Swarovski, Emirates, Diageo, Porsche, Rolls Royce, and AXA. She has held senior leadership roles at Havas Thailand and BurdaLuxury across the Asia-Pacific region, overseeing teams, P&L, and digital strategy across hospitality, luxury, and premium consumer categories.
LinkedIn ProfileAreas of expertise
Where Sara focuses her work.
01
AI Visibility Strategy
Auditing and improving how brands appear in AI-generated recommendations across ChatGPT, Claude, Perplexity, and Gemini. Specialising in luxury hospitality and travel.
02
AI Search Optimisation
Structuring brand content, schema markup, and citation profiles so AI systems can accurately interpret and recommend a brand. Technical and strategic implementation.
03
Publication Intelligence
Mapping which specific publications carry AI citation weight for luxury travel and hospitality queries, so PR investment targets the sources that actually influence AI recommendations.
04
Digital Strategy
Senior digital strategy across paid, owned, earned, and AI-mediated channels. Two decades of experience across luxury, premium, and consumer brands in Asia-Pacific and globally.
05
SEO and Technical Audits
Technical SEO, crawl analysis, schema implementation, and Search Console strategy. Google Advanced Search Certification. Tools: SEMrush, Screaming Frog, Search Console.
06
AI Tools and Automation
Building practical AI tools, reporting systems, and workflow automation for agencies and brand teams. Focus on solutions that work in practice, not just in theory.
Background
Agency side. Client side. Both sides.
Sara has spent more than 20 years in digital marketing, split across agency leadership and client-side strategy. She has worked at Havas Thailand, BurdaLuxury’s Augment Creative and Digital Services, Edge Asia, and Aleph-Labs across Bangkok and Asia-Pacific, leading digital teams, managing P&L, and driving strategy for global brands.
Client experience spans Michelin, Swarovski, Emirates, Tourism Australia, Diageo, Porsche, Rolls Royce, LG, Philips, Novartis, AXA, and KTAXA. She holds Google Advanced Search and Google Ads certifications and a BSc in Social Sciences from Bath Spa University.
Make Lemonade is her most focused work: taking everything learned across two decades of digital strategy and applying it to the specific problem of AI visibility for luxury brands.
Writing
Selected articles by Sara.
Work with Sara
Find out where your brand stands with AI.
Start with an AI Visibility Snapshot. A clear, plain-language picture of how AI systems currently see, describe, and recommend your brand.