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What is Generative Engine Optimisation (GEO) and How Does It Work?
Generative engine optimisation, or GEO, is the practice of structuring…
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Has the Research Phase of the Consumer Journey Been Abolished by LLMs
The consumer journey used to have a research phase. A…
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Nobody’s Typing. Is Your Brand Ready for What They’re Asking Instead?
The person most likely to book your property, retain your…
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How Generative AI Is Changing Brand Discovery And What Brands Must Do About It
Generative AI tools like ChatGPT, Perplexity, Google Gemini, and Claude…
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Why AI Excludes Brands from Recommendations
AI systems exclude brands from recommendations for six identifiable reasons:…
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Your PR is Working. AI Just Can’t See It.
Your coverage is real. The placements are good. The journalists…
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How to Make Your Brand Eligible for AI Search
AI search eligibility isn’t a technical accreditation you apply for.…
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AI Brand Trust Signals: Why Some Brands Are Trusted and Others Are Not
When an AI system recommends a brand, it isn’t making…
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